You know he loves his boots…and he loves his jeans.The reigning CMA New Artist of the Year has just been announced as the new face of the Wrangler Retro collection. Pardi will appear in all of the national television, print, radio and online marketing campaigns promoting the cutting-edge jean and shirt collection.
The 30-second commercial features Pardi’s latest top 30 (and climbing) hit, “Night Shift.”
“I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music,” says Pardi.
Pardi is continuing to ride the wave of success from his latest album, California Sunrise. The platinum-selling release produced three consecutive chart-topping singles.
As he gears up to star in his first commercial, Pardi is also prepping for the next chapter in his touring career. After spending the summer on the road with superstar Luke Bryan, the “Dirt On My Boots” singer is gearing up to tour with Dierks Bentley early next year. The Burning Man Tour kicks off in January.
~ got a little dirt on my boots…and jeans ~ chris lukas